• The User Method by Jeff Schwarting

#1 Best Seller | Innovation

#1 Best Seller | Startups

#1 Best Seller | Starting a Business

4.8 stars on Amazon


The User Method

by Jeff Schwarting

4.8 stars on Amazon

The User Method

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Everything You Think You Know About Innovation is Wrong

Customer development? Wrong. Market research? Wrong. Setting out to create a monopoly? Wrong.

The truth is, 50-80% of successful innovations, including Apple, Facebook, YouTube, and GoPro, are created through a remarkably simple process - someone wants something, so they make it. Then, they offer it to other people.


Solid Research

Built on thousands of data points spanning dozens of studies, The User Method is not the author's opinion on how to innovate. It is the truth.


A Thrill to Read

Packed full of stories from some of the world's largest - and smallest - innovative companies, The User Method is a quick, exhilarating read.