#1 Best Seller | Innovation
#1 Best Seller | Startups
#1 Best Seller | Starting a Business
4.8 stars on Amazon
The User Method
by Jeff Schwarting
4.8 stars on Amazon
The User Method
Get the first three chapters of the book for free:
Everything You Think You Know About Innovation is Wrong
Customer development? Wrong. Market research? Wrong. Setting out to create a monopoly? Wrong.
The truth is, 50-80% of successful innovations, including Apple, Facebook, YouTube, and GoPro, are created through a remarkably simple process - someone wants something, so they make it. Then, they offer it to other people.
Solid Research
Built on thousands of data points spanning dozens of studies, The User Method is not the author's opinion on how to innovate. It is the truth.
A Thrill to Read
Packed full of stories from some of the world's largest - and smallest - innovative companies, The User Method is a quick, exhilarating read.